The Evolution of Golf Fashion: From Trad to Trendy

For much of its history, golf fashion has been rooted in tradition. Think pleated slacks, argyle sweaters, and collared shirts — a timeless, often conservative look that reflected the game’s etiquette and country club heritage. But over the last 50 years, golf apparel has undergone a transformation as dramatic as the sport itself.

Today, it’s just as common to see players in joggers and performance polos as it is in pressed khakis. Golf style has broken out of the bunker — blending sport, culture, and streetwear in ways that make it more inclusive, expressive, and relevant than ever before.

Let’s take a walk through the evolution of golf fashion — from the classic looks of the 1970s to today’s modern, functional, and bold styles.

The 1970s: Polyester and Personality

Golf fashion in the 1970s was colorful, a little loud, and incredibly polyester-heavy. Players like Jack Nicklaus and Chi-Chi Rodríguez brought personality to the course, not just with their swings, but with their wardrobes. Pants were flared, collars were oversized, and prints were bold — from plaids to stripes to paisleys.

While many of the materials used were stiff and synthetic, the decade marked a turning point: golf style became a way to stand out, not just fit in.

The 1980s: Preppy and Polished

In the 1980s, golf apparel leaned into a crisp, country club aesthetic. Brands like Lacoste, Izod, and Ashworth became staples for golfers on and off the course. The vibe was clean and preppy — pastel polos, cable-knit vests, and high-waisted slacks ruled the fairways.

Greg Norman, “The Shark,” brought flair to the game with wide-brim hats and bold colors, but overall, the fashion echoed a more reserved tone — classic and refined, but less experimental than the ‘70s.

The 1990s: Tech Fabrics and Tiger Mania

The ‘90s introduced a wave of technical innovation. Moisture-wicking materials, UV protection, and stretch fabrics started to replace the heavier weaves of previous decades.

But the real revolution was Tiger Woods. Bursting onto the scene in the late ‘90s, Tiger didn't just change the game — he changed the look of it. With his black-on-black outfits, iconic Sunday red, and Nike gear, Tiger ushered in a new era: modern, athletic, and branded.

It was the first time golf fashion felt powerful.

The 2000s: Casual Crossover

In the early 2000s, golf fashion became more casual. Influenced by the boom in lifestyle and crossover apparel, golf clothing became something people wore off the course — and not just after the round at the 19th hole.

Cargo shorts, relaxed-fit polos, visors, and even sneakers became more acceptable. Functionality was still key, but comfort started to take center stage. The line between "golf clothes" and everyday wear began to blur.

The 2010s: Performance Meets Personality

As athleticwear dominated mainstream fashion in the 2010s, golf style followed suit. Slimmer fits, joggers, minimalist shoes, and tech fabrics became the norm. Golfers like Rickie Fowler, Brooks Koepka, and Michelle Wie began pushing the envelope — with vibrant colorways, streetwear influence, and non-traditional silhouettes.

Brands like TravisMathew, G/FORE, and Malbon started catering to a younger demographic — one that valued self-expression just as much as performance. Golf apparel became a fashion statement, and suddenly, you didn’t have to be a pro (or even a member) to dress like one.

The 2020s: Street Style on the Fairway

In the last few years, golf fashion has gone full circle — taking inspiration from vintage looks while infusing them with modern attitude. Think: retro polos, cropped pants, bucket hats, and oversized silhouettes.

Streetwear brands have officially entered the clubhouse. Collaborations between golf labels and fashion icons are common — and younger players are blending tradition with trend in ways that feel fresh but familiar.

More importantly, golf fashion is becoming more inclusive. It’s not just about dress codes and club rules — it’s about personal style, comfort, and making the game feel accessible. Whether you’re on a public course or a private one, your look can reflect who you are.

Where We’re Headed: Golf Style, Reimagined

At The 19th Label, we’re inspired by this evolution — especially the sweet spot where tradition meets bold design. We believe in honoring the classics while embracing the new wave of golf culture: casual, confident, and community-driven.

Our pieces are designed for the modern golfer — someone who wants to feel just as good walking into the clubhouse as they do on the tee box. We use quality fabrics, timeless cuts, and subtle nods to golf history, all with a fresh twist.

Because golf isn’t just a sport — it’s a lifestyle. And your style should be as sharp as your short game.

Ready to elevate your look?
Check out our latest drop here: built for the course, the cart, and beyond.